CAP·01
Media strategy & planning
Translate campaign objectives into practical media strategies informed by audience, geography, context, format, timing, budget, and measurement requirements.
- OBJECTIVE FRAMING
- Clarify what the campaign is expected to achieve and how it will be assessed.
- AUDIENCE & CONTEXT
- Define relevant audience, geographic, and contextual criteria for each environment.
- CHANNEL ROLE
- Establish the specific contribution expected from each selected channel.
- MEASUREMENT PLAN
- Agree what will be reported, from which source, and on what cadence.
CAP·02
Programmatic activation
Support structured buying workflows from inventory discovery and campaign configuration to creative coordination, delivery oversight, and reporting.
- AInventory discovery against agreed location, environment, and format criteria
- BDeal and marketplace workflow setup with the applicable supply partner
- CCampaign configuration: targeting, scheduling, budget structure, and controls
- DCreative coordination against each environment's technical specification
- EPre-launch checks, then delivery oversight through the flight
CAP·03
Campaign operations
Coordinate specifications, assets, schedules, targeting, pacing, quality controls, partner communication, issue resolution, and campaign status.
- Specification management
- Asset intake and versioning
- Schedule and daypart control
- Pacing oversight
- Quality and compliance checks
- Partner communication
- Issue escalation and resolution
- Campaign status reporting
CAP·04
Reporting & reconciliation
Consolidate delivery information and partner reporting into a clearer operational view for campaign review and reconciliation.
Availability of delivery events and proof-of-play information depends on the applicable media owner and supply partner.