CAPABILITIES

FROM STRATEGY TO REPORTING

Media strategy, programmatic activation, campaign operations, and reporting.

JCD Media Partners supports four parts of the campaign lifecycle: planning the media approach, coordinating programmatic activation, managing campaign delivery, and consolidating reporting for review and reconciliation.

CAP·01

Media strategy & planning

Turn campaign objectives into a media plan that defines channel roles, audiences, locations, formats, timing, budget parameters, and measurement requirements.

OBJECTIVE FRAMING
Clarify what the campaign is expected to achieve and how it will be assessed.
AUDIENCE & CONTEXT
Define relevant audience, geographic, and contextual criteria for each environment.
CHANNEL ROLE
Establish the specific contribution expected from each selected channel.
MEASUREMENT PLAN
Agree what will be reported, from which source, and on what cadence.

CAP·02

Programmatic activation

Support structured buying workflows from inventory discovery and campaign configuration to creative coordination, delivery oversight, and reporting.

  1. AInventory discovery against agreed location, environment, and format criteria
  2. BDeal and marketplace workflow setup with the applicable supply partner
  3. CCampaign configuration: targeting, scheduling, budget structure, and controls
  4. DCreative coordination against each environment's technical specification
  5. EPre-launch checks, then delivery oversight through the flight

CAP·03

Campaign operations

Coordinate specifications, assets, schedules, targeting, pacing, quality controls, partner communication, issue resolution, and campaign status.

  • Specification management
  • Asset intake and versioning
  • Schedule and daypart control
  • Pacing oversight
  • Quality and compliance checks
  • Partner communication
  • Issue escalation and resolution
  • Campaign status reporting

CAP·04

Reporting & reconciliation

Consolidate delivery information and partner reporting for campaign review, billing checks, and reconciliation.

DELIVERY EVENTS PROOF-OF-PLAY DATA PARTNER REPORTING RECONCILED VIEW

Availability of delivery events and proof-of-play information depends on the applicable media owner and supply partner.