One objective. Multiple connected environments.

Every channel contributes differently. We evaluate the role of each environment and structure campaigns around the audience, context, creative format, timing, and outcome — not around a predetermined media product.

CH·01

Digital Out-of-Home

ROADSIDE · RETAIL · TRANSIT · URBAN

Plan contextual, location-aware activity across roadside, retail, transit, office, urban, and other place-based media environments.

Venue and location criteria
Screen format, resolution, orientation
Playback duration and scheduling
Proof-of-play availability

CH·02

Connected TV

STREAMING · LIVING ROOM · BIG SCREEN

Extend campaigns into professionally produced, internet-delivered television environments through compatible buying and supply workflows.

Content environment suitability
Duration and pod considerations
Frequency structure across devices
Delivery event reporting

CH·03

Display

WEB · IN-APP · CONTENT ENVIRONMENTS

Support addressable reach across relevant websites and digital content environments using structured audience, contextual, and placement criteria.

Placement and inclusion criteria
Contextual and audience signals
Creative size and weight compliance
Brand suitability controls

CH·04

Online Video

IN-STREAM · OUT-STREAM

Coordinate video activity across compatible digital environments while accounting for format, duration, placement, and creative requirements.

In-stream and out-stream placement
Aspect ratio and duration variants
Sound-on and sound-off treatment
Completion and delivery reporting

CH·05

Mobile

GEO · CONTEXTUAL · AUDIENCE

Connect campaigns with mobile environments using appropriate geographic, contextual, audience, and creative considerations.

Geographic and contextual criteria
App and web environment suitability
Creative format compatibility
Consent and permission requirements

CROSS-CHANNEL COORDINATION

Coordination is the work between the channels.

Align targeting, creative, timing, delivery oversight, and reporting across the channels selected for each campaign, so that each environment is doing the job the plan assigned to it.